Activating Influence in a Complex Ecosystem.

Allison+Partners is a mid-size globally-recognized public relations firm with a tagline of "We See Things Differently". They utilize and market perspective in every program initiative, campaign, and launch they produce. In 2016, influence became the center of their approach and thus developed an ongoing series of reports based on proprietary research that explores the impact influence has within the consumer world.

Building off the master Allison+Partners brand, I helped develop the branding and design system for this project including a flexible logo, persona icons, white paper, and social graphics.