The Cooper Union Enrollment Campaign
Beyond the Degree—Who We Are, What We Do.

The Cooper Union for the Advancement of Science and Art, a small private college based in Manhattan, was founded on the belief that education should be accessible to all. The college was known for offering full-tuition scholarships to every student and having a very selective admissions process. However in 2014, The Cooper Union faced financial difficulties and could no longer offer “free rides” to every student. With a tuition increase looming, the admissions office was looking to create a fresh and fun campaign to attract new applicants.

Carried throughout this three-piece campaign was a unifying theme "Who We Are, What We Do"—it was intended to find and follow unique prospective students as they progress through three different target age groups. Additionally, on-brand color coding was utilized to represent each of the three schools—the Irwin S. Chanin School of Architecture, the School of Art, and the Albert Nerken School of Engineering.

The first piece, a simplistic square tri-fold handout, was developed for students between grades 7–9 and counselors as an introduction to The Cooper Union. The second piece, a creative pop-up brochure, was aimed at highschool juniors and seniors and had a highly-interactive folded poster integrated as a visual representation of the three schools. Finally, the third piece, a viewbook with mini-booklets, was for serious applicants and included more in-depth information about the college and the individual schools.

What I Did
Art Direction
Creative Conceptualization

Role — Art Director & Designer
Creative Director —
Agency —

The Cooper Union Brochures
The Cooper Union Open Brochure
The Cooper Union Brochure 1
The Cooper Union Brochure 1 Detail
The Cooper Union Open Brochure
The Cooper Union Brochure 2
The Cooper Union Piece 2 Cover Detail
The Cooper Union Brochure 2 Fold Detail
The Cooper Union Brochure 2 Open Poster
The Cooper Union Piece 3
The Cooper Union Brochure 3 Inside Spread
The Cooper Union Brochure 3 Mini Brochures
The Cooper Union Brochure 3 Fully Open