Pushing the Boundaries of Disruptive Thinking With a Bold, New Identity.

Zeno Group is a global, integrated communications agency, born from public relations. Their independent, entrepreneurial team is never content with the status quo and driven to disrupt and pursue the unexpected. Their innovative storytelling, collaboration, and fearless 'roll-up-your-sleeves' attitude wasn't being represented visually by their previous branding, or lack thereof. Like many agencies busy with client-work, their own brand was neglected, inconsistent, and piecemealed over time.

With only a few baseline elements, I was brought in to help refine their series of logos and fully flush out their revamped brand identity. Beyond logo refinement, I selected official bold brand colors, typefaces, and photography styling as well as defined rules for how to use and apply the brand consistently.